The year 2017 left us with the number of 17,889,292 overseas travelers, a 4.5% increase over 2016. The figures show that as the demographics change and the population ages, the senior population is set to continue to be one of the major influencers of overseas travel – along with 10-29 year-old women – in the… Continue reading What Do Figures Tell Us About Japanese Overseas Travel
The Japan Tourism Awards recognizes exceptional achievements and best practices in six categories related to outbound, inbound and domestic travel. Apply for the 2018 awards by May 31st and get a chance at winning an award in one of the following categories: Field of Outbound Travel Travel Business Category Regional Category Media Category Field of… Continue reading Don’t Miss the Deadline of Japan Tourism Awards 2018!
With the ascent of ICT, most of the marketing has moved from the analog to the digital stage. While everybody understands that this shift is the only way for a business to survive in this time and day, the question is whether digital travel marketing is powerful enough to guarantee that overseas destinations increase their… Continue reading Analog vs Digital Marketing: Segregation or Integration?