The Office of International Tourism is a cell of the Japan Association of Travel Agents (JATA) tasked with strengthening the association’s communication and cooperation with international organizations, travel and tourism ministries and DMOs. We are also working to improve our overseas media relations and support the organizers of Asia’s largest travel trade event, Tourism EXPO Japan.
Our team consists of Hiroshi SAWABE, Head of Office; Yuji IIDA, Director; and Maya MATSUOKA, Assistant. We belong to three different generations, which tremendously complements our work. Among other international projects, we are engaged in experience & information exchange and travel promotion activities. Our goals? Close cooperation with UNWTO and PATA; introduction of new travel destinations to the Japanese travel industry (JATA members) through closer collaboration with DMOs and related public and private organizations; stronger partnerships with international media.