We are often asked for advice on how to promote travel destinations and overseas travel in Japan. The answer – a long explanation of different approaches to the matter – is here. First of all, it is important to remember that still about 70% of the Japanese overseas travel is handled by travel agencies. Yes, the… Continue reading What Can Be Done?
This is the second article of a series about the major market segment in the Japanese overseas travel market. There is little doubt that the millennials, the children of the bubble generation are the generation that is going to lead consumption trends in the coming years and will be the trend-setters in overseas travel, too.… Continue reading Major Market Segments In The Japanese Outbound Travel Market: Millennials
Though nobody can give a persuasive answer to the above question, we have been trying to guess and foresee future developments and possible threats for the industry based on the information we have available at present. The members of Japan Outbound Tourism Council gathered to exchange information, ideas and opinions about stimulating Japanese outbound travel… Continue reading What Does the Future Hold?