Source market Japan

Major Market Segments In The Japanese Outbound Travel Market

This is the first article of a series which will discuss the two major demographic groups (aka market segments) in the Japanese travel market: seniors and millennials. As the demographics of the third world economy change and there is no increase of the population in view for the foreseeable future, there have been a lot… Continue reading Major Market Segments In The Japanese Outbound Travel Market

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Source market Japan, Tourism promotion in Japan

The Question Is Rather WHAT Than WHY

The other day we talked with one of our partners and during the conversation, the inevitable theme of enticing the Japanese youth into traveling abroad came up. We talked about how the Japanese youth’s aspirations were quite different from those of western and other Asian young people. Our partner asked why Japanese don’t young people… Continue reading The Question Is Rather WHAT Than WHY

Source market Japan

Catch Me If You Can

Time and time again we get asked about youth travel from Japan. What is it the youth are looking for? Where do they want to go? What do they want to experience when overseas? It has been consistently difficult to attract this elusive market segment to overseas travel. Except for the obligatory educational tours for high… Continue reading Catch Me If You Can