We are often asked for advice on how to promote travel destinations and overseas travel in Japan. The answer – a long explanation of different approaches to the matter – is here. First of all, it is important to remember that still about 70% of the Japanese overseas travel is handled by travel agencies. Yes, the… Continue reading What Can Be Done?
This is the second article of a series about the major market segment in the Japanese overseas travel market. There is little doubt that the millennials, the children of the bubble generation are the generation that is going to lead consumption trends in the coming years and will be the trend-setters in overseas travel, too.… Continue reading Major Market Segments In The Japanese Outbound Travel Market: Millennials
This is the first article of a series which will discuss the two major demographic groups (aka market segments) in the Japanese travel market: seniors and millennials. As the demographics of the world's third largest economy change and there is no increase of the population in view for the foreseeable future, there have been a lot… Continue reading Major Market Segments In The Japanese Outbound Travel Market: Seniors