The other day we talked with one of our partners and during the conversation, the inevitable theme of enticing the Japanese youth into traveling abroad came up. We talked about how the Japanese youth’s aspirations were quite different from those of western and other Asian young people. Our partner asked why Japanese don’t young people… Continue reading The Question Is Rather WHAT Than WHY
If you have been to Japan and visited a supermarket here you must have noticed the corner of cheese-like products lined beautifully on the shelves. Being born and raised in a country where cheese is part of the everyday diet, I was ecstatic when I saw the lineup. “Cheese!! Eventually!” After a week of food seasoned… Continue reading Destination branding. Is GUAM your brand?