Tourism promotion in Japan

Analog vs Digital Marketing: Segregation or Integration?

With the ascent of ICT, most of the marketing has moved from the analog to the digital stage. While everybody understands that this shift is the only way for a business to survive in this time and day, the question is whether digital travel marketing is powerful enough to guarantee that overseas destinations increase their… Continue reading Analog vs Digital Marketing: Segregation or Integration?

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Source market Japan, Tourism EXPO Japan, Tourism promotion in Japan

Special Offer For First-Time Exhibitors @ Tourism EXPO Japan

Ever Thought Of Taking Part In Tourism EXPO Japan? Participation By First Time Exhibitors Is Easier Than Ever! Have you thought of entering the Japanese overseas travel market? Are you willing to work with a steadily growing market, where every year more and more people have the time and means to travel overseas? Consider the special… Continue reading Special Offer For First-Time Exhibitors @ Tourism EXPO Japan

Source market Japan, Tourism promotion in Japan

The Question Is Rather WHAT Than WHY

The other day we talked with one of our partners and during the conversation, the inevitable theme of enticing the Japanese youth into traveling abroad came up. We talked about how the Japanese youth’s aspirations were quite different from those of western and other Asian young people. Our partner asked why Japanese don’t young people… Continue reading The Question Is Rather WHAT Than WHY