Source market Japan, Tourism promotion in Japan

Newsflash: The Most Popular Destinations with the Japanese Millennials – Where and Why?

Japanese outbound travel has been steadily increasing for the past couple of years but where are all those tourists heading for? According to a recent survey of JTB Tourism Research and Consulting Co. (link here), Asian destinations are popular but one of the segments which drives the market – women of the millennial generation –… Continue reading Newsflash: The Most Popular Destinations with the Japanese Millennials – Where and Why?

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Japan Outbound Tourism Council

Are We Up To the Task?

The Asia Sub-committee of the Japan Outbound Tourism Council (JOTC) was concluded last week, giving a clear picture of what JATA has not accomplished yet and what it needs to work for. While everybody was clear on the point that group package tours sustain travel agencies and contribute to the well-being of local communities in… Continue reading Are We Up To the Task?

Tourism promotion in Japan

Destination branding. Is GUAM your brand?

If you have been to Japan and visited a supermarket here you must have noticed the corner of cheese-like products lined beautifully on the shelves. Being born and raised in a country where cheese is part of the everyday diet, I was ecstatic when I saw the lineup. “Cheese!! Eventually!” After a week of food seasoned… Continue reading Destination branding. Is GUAM your brand?