Source market Japan, Tourism promotion in Japan

Newsflash: The Most Popular Destinations with the Japanese Millennials – Where and Why?

Japanese outbound travel has been steadily increasing for the past couple of years but where are all those tourists heading for? According to a recent survey of JTB Tourism Research and Consulting Co. (link here), Asian destinations are popular but one of the segments which drives the market – women of the millennial generation –… Continue reading Newsflash: The Most Popular Destinations with the Japanese Millennials – Where and Why?

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Source market Japan

What Do Figures Tell Us About Japanese Overseas Travel

The year 2017 left us with the number of 17,889,292 overseas travelers, a 4.5% increase over 2016. The figures show that as the demographics change and the population ages, the senior population is set to continue to be one of the major influencers of overseas travel – along with 10-29 year-old women – in the… Continue reading What Do Figures Tell Us About Japanese Overseas Travel

Source market Japan

What Can Be Done?

We are often asked for advice on how to promote travel destinations and overseas travel in Japan. The answer – a long explanation of different approaches to the matter – is here. First of all, it is important to remember that still about 70% of the Japanese overseas travel is handled by travel agencies. Yes, the… Continue reading What Can Be Done?