Japanese outbound travel has been steadily increasing for the past couple of years but where are all those tourists heading for? According to a recent survey of JTB Tourism Research and Consulting Co. (link here), Asian destinations are popular but one of the segments which drives the market – women of the millennial generation –… Continue reading Newsflash: The Most Popular Destinations with the Japanese Millennials – Where and Why?
The year 2017 left us with the number of 17,889,292 overseas travelers, a 4.5% increase over 2016. The figures show that as the demographics change and the population ages, the senior population is set to continue to be one of the major influencers of overseas travel – along with 10-29 year-old women – in the… Continue reading What Do Figures Tell Us About Japanese Overseas Travel
With the ascent of ICT, most of the marketing has moved from the analog to the digital stage. While everybody understands that this shift is the only way for a business to survive in this time and day, the question is whether digital travel marketing is powerful enough to guarantee that overseas destinations increase their… Continue reading Analog vs Digital Marketing: Segregation or Integration?