The year 2017 left us with the number of 17,889,292 overseas travelers, a 4.5% increase over 2016. The figures show that as the demographics change and the population ages, the senior population is set to continue to be one of the major influencers of overseas travel – along with 10-29 year-old women – in the… Continue reading What Do Figures Tell Us About Japanese Overseas Travel
With the ascent of ICT, most of the marketing has moved from the analog to the digital stage. While everybody understands that this shift is the only way for a business to survive in this time and day, the question is whether digital travel marketing is powerful enough to guarantee that overseas destinations increase their… Continue reading Analog vs Digital Marketing: Segregation or Integration?
We are often asked for advice on how to promote travel destinations and overseas travel in Japan. The answer – a long explanation of different approaches to the matter – is here. First of all, it is important to remember that still about 70% of the Japanese overseas travel is handled by travel agencies. Yes, the… Continue reading What Can Be Done?