Tourism promotion in Japan

Analog vs Digital Marketing: Segregation or Integration?

With the ascent of ICT, most of the marketing has moved from the analog to the digital stage. While everybody understands that this shift is the only way for a business to survive in this time and day, the question is whether digital travel marketing is powerful enough to guarantee that overseas destinations increase their… Continue reading Analog vs Digital Marketing: Segregation or Integration?

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Source market Japan

Major Market Segments In The Japanese Outbound Travel Market: Millennials

This is the second article of a series about the major market segment in the Japanese overseas travel market. There is little doubt that the millennials, the children of the bubble generation are the generation that is going to lead consumption trends in the coming years and will be the trend-setters in overseas travel, too.… Continue reading Major Market Segments In The Japanese Outbound Travel Market: Millennials

Source market Japan

Get on the Wave! Japanese Overseas Travel Trends 2017

With many western destinations downsizing or altogether scrapping their promotional activities in Japan and new Asian destinations massively entering the Japanese market, it is hardly surprising that traditionally popular destinations have seen considerable changes in their market shares in Japan in recent years.  Data source: JTB Tourism Research & Consulting Co. Despite the changes though,… Continue reading Get on the Wave! Japanese Overseas Travel Trends 2017