Tourism promotion in Japan

Analog vs Digital Marketing: Segregation or Integration?

With the ascent of ICT, most of the marketing has moved from the analog to the digital stage. While everybody understands that this shift is the only way for a business to survive in this time and day, the question is whether digital travel marketing is powerful enough to guarantee that overseas destinations increase their… Continue reading Analog vs Digital Marketing: Segregation or Integration?

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Source market Japan, Tourism promotion in Japan

The Question Is Rather WHAT Than WHY

The other day we talked with one of our partners and during the conversation, the inevitable theme of enticing the Japanese youth into traveling abroad came up. We talked about how the Japanese youth’s aspirations were quite different from those of western and other Asian young people. Our partner asked why Japanese don’t young people… Continue reading The Question Is Rather WHAT Than WHY

Source market Japan

The Internet, SNS, and Travel Marketing

Like everywhere else in the world the social media have gathered momentum in Japan over the past several years. FB, Twitter and LINE users have been increasing by the day and nowadays more often than not people use the media to “meet” friends, exchange information, share experiences or just to chat. The question, though, is… Continue reading The Internet, SNS, and Travel Marketing