Source market Japan, Tourism promotion in Japan

Newsflash: The Most Popular Destinations with the Japanese Millennials – Where and Why?

Japanese outbound travel has been steadily increasing for the past couple of years but where are all those tourists heading for? According to a recent survey of JTB Tourism Research and Consulting Co. (link here), Asian destinations are popular but one of the segments which drives the market – women of the millennial generation –… Continue reading Newsflash: The Most Popular Destinations with the Japanese Millennials – Where and Why?

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Tourism promotion in Japan

Analog vs Digital Marketing: Segregation or Integration?

With the ascent of ICT, most of the marketing has moved from the analog to the digital stage. While everybody understands that this shift is the only way for a business to survive in this time and day, the question is whether digital travel marketing is powerful enough to guarantee that overseas destinations increase their… Continue reading Analog vs Digital Marketing: Segregation or Integration?

Source market Japan, Tourism promotion in Japan

The Question Is Rather WHAT Than WHY

The other day we talked with one of our partners and during the conversation, the inevitable theme of enticing the Japanese youth into traveling abroad came up. We talked about how the Japanese youth’s aspirations were quite different from those of western and other Asian young people. Our partner asked why Japanese don’t young people… Continue reading The Question Is Rather WHAT Than WHY